TOHO CO., LTD. has a history of over 60 years as a glass beads manufacturing company and the beads manufactured by TOHO now exceed 10,000 kinds. In particular, “Aiko Beads” were created through the unwavering commitment of the former President, “the best quality beads in the world, better than anything else.” At the initial stage of development, we hear an episode about when the developing team consulted with the President, as they worried about costs. The President told them “you don’t have to think of selling them but manufacture absolutely excellent products even if it is expensive.” Unlike ordinary beads, glass beads, cut by a method with higher precision, boasts of high quality with precision without a difference at more than 99%. Glass beads of TOHO are now recognized as the No. 1 quality beads in the world by people in every part of the world.