Automobiles("Soul of Motion Design":CX-3 a work of art) Mazda Motor CorporationMazda Motor Corporation
Exhibitor (Manufacturer) | Mazda Motor Corporation |
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Address | 3-1 Shinchi, Fuchu-cho, Aki-gun, Hiroshima |
TEL | (082)282-1111 |
Established | January 30, 1920 |
Representative | Representative Director, President and CEO: Akira Marumoto |
Capital stock | 284,000,000,000 yen |
Number of employees | Parent company Male: 20,538 employees Female: 2,079 employees Total: 22,617 employees (including transferees) Consolidated Total: 49,755 employees |
Job description | Manufacture and sale of cars and trucks, etc. |
Website | http://www.mazda.co.jp/ |
CX-3 a work of art
This is a work of art that was created to define the design theme. Design elements that perfectly match the CX-3 were purely studied from expressions not restricted to cars. The essence of the mass produced vehicle is condensed into this work of art.
Mazda’s “Soul of Motion Design” focuses on artistic forms created by human hands and brings them to life in a car design through the use of many different ideas. This “work of art” on display is one part of that process.
Instead of suddenly beginning to design a car all at once, first we create “works of art” in various forms, and think of the form (work of art) that we should aim for. By following this design process, a strong statement and consistency can be realized.